Peacock Thai Origin

Peacock stands out for its exceptional quality and the consistent perfection of every grain, creating a rice that truly makes a difference.  Its excellence and reliability establish it as the undisputed choice within the authentic, premium rice segment.  Choosing Peacock means choosing a complete experience: intense flavor, flawless texture, and absolute confidence in every preparation.  Each grain reflects care, dedication, and the passion to deliver a product that exceeds all expectations.  With Peacock, everyday cooking becomes an act of excellence, where every dish turns into a moment of pleasure, pride, and shared enjoyment.

Thai Hom Mali Jasmine Rice

Premium Thai rice with natural floral aroma, delicate flavor, and exceptional quality.

Golden Sella Basmati Rice

Rich aroma, extra-long grains, and perfect fluffy texture every time.

Thai Jasmine Fragant Rice

Long glossy grains, delicate floral aroma, and the perfect touch for every meal.

Where to Buy

Locations where you can buy Peacock rice products.

Thai Origin

Welcome to

Herba Bangkok S.L belongs to Ebro Foods Group that is the world leader in rice production and second global pasta manufacturer, supplying to major brands across the world and having presence in most European, American, Australian and African retailers.

Herba Bangkok S.L is the regional Head Quarters of Ebro Foods Group in the South East Asia. It is located in Saraburi, approximately a 120 km North of Bangkok. It was established in 2006, and enjoy BOI privileges under the Thai Ministry of Industry and is certified by- ISO 9001-2015, GMP, HACCP, Organic and many others. Our values are strong emphasis on productivity, quality, compliance, community and transparency.

Inhouse reprocessing

Food Quality and Safety and the center of our operations

Our reprocessing lines uses the latest top of the range equipment to ensure high quality output. These include polishers, color sorters, X-ray machines, vertical metal detectors

Inhouse Fumigation Teams

Secure & strict fumigation systems that teams are fully certified by the Thai Government to do fumigation internally and at third party suppliers.

Inhouse capacities

Finished goods

Warehousing

Controlling price fluctuations

Quality Control

Full standard compliance test are done inhouse & third party

Full-time external surveyor team for pre-shipment inspections

Quality Assurance Certificates

GMP
HACCP
ISO 9001/2015
BRC version 8
Organic EU
Halal

Organic NOP (USA) and linked for Canada & Australia: ACO)
Fair Trade Flo Cert
Fair Trade OperAequa
Kosher
Gluten Free

Social Compliance

Complies to highest Ethical Standards: BSCI, SEDEX, Ecovadis, Fairtrade and numerous customer audits.

Audit & Monitoring of our Suppliers according to the Ebro Code of Conduct: SEDEX, ILO and National regulation

Related Peacock^® Rice recipes

Every recipe with Peacock becomes a moment of creativity, care, and connection, turning mealtime into lasting memories.  Create your next culinary experience with Peacock and discover inspiring recipes every day.